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Southwest Airlines and competing costs

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Can you please help me discuss Southwest Airlines and competing costs using scholarly sources?

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Solution Summary

This posting gives you a step-by-step explanation of Southwest Airlines and competing costs. The response also contains the sources used.

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Step 1
Southwest Airlines has been able to achieve competitive advantage through cost (1). There are three ways in which cost advantage is achieved. The first is through achieving a high asset turnover. The second is through achieving low direct and indirect operating costs. The third is control over the supply chain to ensure low costs.

Step 2
In the case of Southwest Airlines, it has been able to achieve high asset turnover by quickly turning ...

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