Explore BrainMass
Share

Product Positioning Map

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

Need to develop a current product positioning map for Southwest Airlines.

© BrainMass Inc. brainmass.com October 24, 2018, 8:45 pm ad1c9bdddf
https://brainmass.com/business/strategy-and-business-analysis/product-positioning-map-106359

Solution Preview

Question: Need to develop a current product positioning map for Southwest Airlines.

EXAMPLE - Product Positioning Map - Go to page (bottom right corner) 8-25 - http://www.cbu.edu/~rlawrenc/Courses/MGMT%20498/Fall%202006/David_PPT_Exp_Ch08.ppt#726,25,Marketing Issues

EXAMPLE 2 not quite as good as example 1 but still beneficial - http://www.cwgsy.net/private/sljohn/Profstudy.htm - 'Better quality + lesser price = value + spiritual attitude of our employees = unbeatable' Herb Kelleher on ...

Solution Summary

288 words with links help develop a product positioning map for Southwest Airlines.

$2.19
See Also This Related BrainMass Solution

Product positioning map, and perform EPS/EBIT calculations

Prepare a product positioning map, and perform EPS/EBIT calculations based on the following information.

(1-1-10 Data) Lets say McDonald's needs to raise $1 billion to expand into Africa. Determine whether McDonald's should have used all debt, all stock, or a 50-50 combination of debt and stock to finance this market-development strategy. Assume a 38 percent tax rate, 5 percent interest rate, McDonad's stock price of $50 per share, and an annual dividend of $0.30 per share of common stock. The EBIT range for 2010 is between $6.332 billion and $9 billion. A total of 1 billion shares of common stock are outstanding. Develop an EPS/EBIT chart to reflect your analysis.

Discuss in a two page APA formatted paper, how the product positioning is aligned with McDonald's corporate strategy. Identify potential gaps in the product line or weaknesses in positioning. Describe the relevance of the EPS/EBIT chart and why it is significant with respect to stategy implementation.

View Full Posting Details