Product Positioning Map

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  The most common basis for constructing a product positioning strategy are: * Positioning on specific product features * Positioning on specific benefits, needs, or solutions * Positioning on specific use categories * Positioning

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  Create a positioning map showing where you place your branded product relative to its primary competitors on these TWO criteria. Your resource for this task is at http://www.marketingteacher.com/Lessons/lesson_swot.htm Thanks.

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  Differentiation is related to the competitive positioning of a brand because the differentiation is done along a specific dimension of the perceptual map.

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• HP Positioning: Analyze your results, draw conclusions (such as, do you think the product or service is competing head-on or is avoiding competition?), and if needed, make recommendations about the positioning of your chosen product.

  113435 HP Positioning The way to determine a product or service's current position in the marketplace compared to the competition is with a customer perceptual map.