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Product Positioning Map

Need to develop a current product positioning map for Southwest Airlines.

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Question: Need to develop a current product positioning map for Southwest Airlines.

EXAMPLE - Product Positioning Map - Go to page (bottom right corner) 8-25 - http://www.cbu.edu/~rlawrenc/Courses/MGMT%20498/Fall%202006/David_PPT_Exp_Ch08.ppt#726,25,Marketing Issues

EXAMPLE 2 not quite as good as example 1 but still beneficial - http://www.cwgsy.net/private/sljohn/Profstudy.htm - 'Better quality + lesser price = value + spiritual attitude of our employees = unbeatable' Herb Kelleher on ...

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288 words with links help develop a product positioning map for Southwest Airlines.

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