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Evaluating effectiveness of a positioning strategy

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What are some tools that can be used to evaluate the effectiveness of your positioning strategy?

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The expert examines evaluating effectiveness of a positioning strategy.

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SOME TOOLS THAT CAN BE USED TO EVALUATE THE EFFECTIVENESS OF YOUR POSITIONING STRATEGY.
1. First you need to carry out a survey to construct a perceptual map of your customers. For this you need to map out the customer perceptions not only of your product or brand but also those of your competitors. This is typically done by constructing a scale, carrying out a survey and ...

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