What are some tools that can be used to evaluate the effectiveness of your positioning strategy?© BrainMass Inc. brainmass.com March 4, 2021, 6:04 pm ad1c9bdddf
SOME TOOLS THAT CAN BE USED TO EVALUATE THE EFFECTIVENESS OF YOUR POSITIONING STRATEGY.
1. First you need to carry out a survey to construct a perceptual map of your customers. For this you need to map out the customer perceptions not only of your product or brand but also those of your competitors. This is typically done by constructing a scale, carrying out a survey and ...
The expert examines evaluating effectiveness of a positioning strategy.