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Marketing Strategy

Pepsi and Market Segmentation

I need help with the questions below. Please explain in at 250 words for each question so I understand the concepts of segmentation. I believe if I can grasp the concept, I can write about the topic. This is about Pepsi Cola (soft drink) targeting the market within the U.S. Which variables should your firm use to segment its

Market development and expansion

1) Evaluate a market opportunity for a firm. Give specific examples of the dimensions you would use to determine the attractiveness of a given market. 2) Describe and give examples of a well-developed business strategy including the four characteristics. 3) Describe product expansion. How could this be used in the workplac

Synergy and its sources

Can someone please define synergy and provide sources of synergy? Give examples please. Also, consider three industries, such as hotels, appliances, or computers. For three firms within the industry, what value propositions are representing their strategy? Were there multiple propositions? Evaluate. Are they successful or likely

Developing Desires Through Marketing

Does marketing convince consumers to develop new desires about products and services they do not need or does it just identify and respond to pre-existing consumer needs? Explain your answer.

Considerations in promoting controversial products

What are the most fundamental considerations in promoting socially controversial products? (i.e. cigarettes) What is the role of the marketer? What is the marketers responsibility? Who determines what is a bad product?

Marketing variables and strategy implementation

Hello, I have a project with the topic of marketing variables and their impact on the strategy-implementation efforts. I'm looking for 200-300 words about the two variables that are central to the process and why they are so important. I appreciate the head start.

Non-Profit Organizations Marketing Techniques

Many non-profit organizations such as universities, churches, government agencies, and charities, are using marketing techniques very similar to the ones used by traditional businesses. Do you approve of this, and are there any issues related to this practice that you would like to raise?

Global Strategy Vs. Multi-Country Strategy

Log on to http://www.cat.com/ and search for information about "Caterpillar's strategy" in foreign markets. Is the company pursuing a global strategy or a multi-country strategy? Support your answer.

Completing a Marketing Campaign

You have a meeting next week with the Sales and Marketing director to determine the marketing people that will be on your project team. They will focus on completing the marketing campaign deliverables (advertising, customer newsletter, trade show) to prepare for the upgraded product launch. In preparation for the meeting, you a

Fleming Companies' turnaround strategy

Consider the following portrayal of the turnaround strategy employed by Fleming Companies, which at the time, was the largest U.S. distributor of consumer-packaged goods to retailers of all sizes and formats. Dozens of manufacturers that used Fleming as a channel for distributing their products to supermarkets and grocery re

The role of Internet in marketing research

1. How is the Internet changing the field of marketing research? 2. Who would you say had the greatest responsibility within the marketing research industry to raise the standards of ethics - market research suppliers, market research clients, or field services? Why? 3. What can researchers do to increase the chances that deci

Technology innovation and product cycle time

1. Should companies seek to reduce product cycle time and, if so, what techniques can be used to do so? 2. Why is Technology Innovation an important part of a Technology Strategy and how is the Technology strategy different from the Business Strategy? 3. Discuss the role of the various Groups of Adopters on the Product Lif

Crafting a Strategy

Crafting a strategy a. Puts a premium on management's ability to exhibit astute entrepreneurship because of the constantly evolving nature of a company's situation. b. Is primarily an entrepreneurial activity that calls for taking risks, being a keen observer of customer needs and expectations, watching for early warnin

Developing a realistic marketing plan for a client

Work as a marketing consultant to develop a feasible marketing plan for your client. Conduct both secondary (search secondary sources) and primary research (interview customers or conduct surveys) to glean the necessary information for your marketing plan. When conducting primary research, collect only qualitative data (i.e., pe

Challenges Faced by Marketers

1. Provide a recent example of a product you purchased that demonstrates marketing as an exchange relationship. Analyze the 4Ps as it relates to this purchase's exchange relationship. 2. Make an argument for the most important and the least important aspect of the 5Cs. 3. Determine the challenges marketers currently face with

Diversification in Different Strategies

I need help in completing a paper, the focus of the paper is diversification. Include two examples of two diversification strategies, as well as when related diversification would be a good strategy to pursue.

Competing in Several Niche Markets

In your opinion, do larger corporations in several niche markets stand a better chance at competing than a company that has one sole niche? Could you explain me why? Also, do you believe it to be a harder task to determine the profitability of opening a niche market business than a business who has a broad consumer/customer base

Strategic Management - Grand Strategy Matrix

Hello, I am really struggling with this one... Can you please help me to better understand the grand strategy matrix vs the Boston Consulting Group Matrix (BCG)? I need 4 to 5 paragraphs to the following questions with references to get me started. Grand strategy matrix - explain this matrix' advantage and disadvantage.

Guidance for the iphone 6

I need help looking at issues, goals, and marketing strategy of the iPhone 6. Please see the attachment.

Are Marketing Departments Crossing the Line?

I have a question that involves privacy issues. It is the job of the marketing division to analyze through market research what the customers wants and needs are but are they going to far today by tracking everywhere you go and what you purchase? For example your smartphone sends out signals constantly that companies can pick up

SWOTT analysis and strategic choices

Step 1: Create a 5x5 table with the four strategies listed across the top and the four SWOT variables at left as follows for Kraft Foods Group: Low cost Differentiation Focus Preemptive Strengths Weaknesses Opportunities Threats

VF Corporation, Greensboro, NC - Competitive Strategy

I need help identifying the overall competitive strategy (low-cost, differentiation, etc.) of the VF Corporation and creating a comprehensive analysis using their competitive strategy. Also, how does VF's strategy assist in addressing competitive forces (from vendors of substitutes, from new competitors, from exiting rivals) and

Changing globalization operations and business strategies

1. Multinational enterprises (MNEs) have an impact far beyond their firm boundaries. Assume you are working for a small firm that supplies a product or service to an MNE. How might your relationship change as the MNE moves from Globalization 2.0 to Globalization 3.0 operations? 2. What are some drawbacks and risks to a broad

Compensation: Five Priorities to manage sales force activity

The original case study: Two broad goals of a sound compensation plan are: 1) to manage sales force activities and 2) to ensure proper treatment of customers. Apply relevant information to illustrate the top five priorities when creating the best compensation plan for a sales force.

Overhead Reduction Task Force Case

Attached is a PDF case outlining the overhead reduction task force problem, along with a brief overview of one member of the task force. Also attached is an Excel version of the financials presented in the case. Identify the optimum areas of overhead cost reduction based on this information; the problem involves reducing the

Article Review and Analysis

For this assignment, choose a peer-reviewed article to review. Use the databases within the CSU Online Library or use another source that contains peer-reviewed articles. The purpose of this assignment is for you to practice reviewing articles that contribute to the industry. The authors of these articles are researchers and pro

Golden Global Award Case Study

Case Study: Golden Global Award Eye candy Coralius Cosmetics is a global cosmetics manufacturer with annual revenues of $1.1 billion. Its brand of eyeliner, mascara and eye shadow is widely recognized in over 75 countries. Headquarters are in Los Angeles. In the past, Coralius has successfully relied on its country manag