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Marketing Strategy

Changing globalization operations and business strategies

1. Multinational enterprises (MNEs) have an impact far beyond their firm boundaries. Assume you are working for a small firm that supplies a product or service to an MNE. How might your relationship change as the MNE moves from Globalization 2.0 to Globalization 3.0 operations? 2. What are some drawbacks and risks to a broad

Compensation: Five Priorities to manage sales force activity

The original case study: Two broad goals of a sound compensation plan are: 1) to manage sales force activities and 2) to ensure proper treatment of customers. Apply relevant information to illustrate the top five priorities when creating the best compensation plan for a sales force.

Overhead Reduction Task Force Case

Attached is a PDF case outlining the overhead reduction task force problem, along with a brief overview of one member of the task force. Also attached is an Excel version of the financials presented in the case. Identify the optimum areas of overhead cost reduction based on this information; the problem involves reducing the

Article Review and Analysis

For this assignment, choose a peer-reviewed article to review. Use the databases within the CSU Online Library or use another source that contains peer-reviewed articles. The purpose of this assignment is for you to practice reviewing articles that contribute to the industry. The authors of these articles are researchers and pro

Golden Global Award Case Study

Case Study: Golden Global Award Eye candy Coralius Cosmetics is a global cosmetics manufacturer with annual revenues of $1.1 billion. Its brand of eyeliner, mascara and eye shadow is widely recognized in over 75 countries. Headquarters are in Los Angeles. In the past, Coralius has successfully relied on its country manag

Pricing Segmentation

Why does McDonald's have different prices for fast food in different geographical areas? Hi need some help starting a paper on pricing segmentation...I was wondering if I could some help with the above question. A few paragraphs to get me start. If you use references, please annotate them in APA format. Thanks for your help!

Concepts in Marketing Strategies

You are bombarded by ads and marketing campaigns by the thousands each day. Identify one you think is successful at getting across its message. Analyze it for the elements of a well-executed marketing plan and describe what you learned. Your response does not need to be a dissertation; however, it must highlight the features and

Mass Marketing

Some claim that mass marketing is becoming less significant; others claim that it is not and that there will always be room for large brands that employ marketing programs that target the mass market. Describe what you think is happening with respect to mass marketing and the future of mass marketing in general.

impact of Positioning on Success in a Tough Market

Explain how positioning (both kinds) impacts a company's strategy and marketing tactics to better compete in a tough market. What do you do to establish, maintain, and enhance your company's positioning?

Targeted Marketing and Mass Marketing

I am having troubling distinguishing between targeted marketing and mass marketing. Please explain what led to the rise of each. Also, what are the different market-segmenting strategies companies pursue and why?

Concepts in Strategic Marketing

You are the VP of Marketing for a new electric car company. Your company has the capacity to produce a high-powered sports car; a low-cost, golf-cart-like commuter car; a mid-price family sedan; and a taxicab. How would you decide on which product(s) to launch first in order to establish your company as the leading electric car

Pricing Strategy in a Global Market

What strategies should be considered if a small business is setting prices for a product that is to be exported? How are these strategies different from those used in a domestic market?

Strategic Concepts in Marketing

Using the Internet, television, radios, or a magazine, find a recent ad for a product/service that interests you. Explain how the ad is promoting the product/service. What strategies do you see the company using to make this product/service appear desirable? Is the ad's promotion effective? Reference.

Preying Upon Ignorance in Marketing

In your opinion when marketers use their knowledge of specific target markets, such as minorities, do they prey upon their weaknesses and possible lack of information and exploit them for their gain? Please support your answer with relevant examples.

Foregin Market Entry Strategy for Target

Because entering a new market requires an investment of time and money, and because of the strategic implications of the entry mode, selection must be done carefully. Choose a large and/or international company and explain how you would suggest they move into the country you are writing about.

Marketing Strategy for a New Product Category

Imagine you have been promoted to a brand manager for a frozen pizza. The promotion is a challenge being that sales for the pizza have gone backward three years in a row. Assess what you will need to know or what questions need to be answered before you can size up what is not working about the current strategy. Decide on a c

Changing Marketing Strategy for Netflix

Chose a company that you feel needs a tweak to its marketing strategy and recommend a change. Provide a rationale for your recommendation. In 2011, Netflix made two major blunders that impacted the number of subscribers, revenue, and the stock price: the separation of the DVD business and the increase in subscription fees. As

Saving One Child at a Time Marketing Plan

Continuation of Part 1 Complete the following for your marketing plan: Determine the pricing strategy you will employ along with your justification. Perform a breakeven analysis to determine how many customers you will need to make your business financially viable. Outline your distribution strategy. Determine if there ar

Foundation Skills for Business Leaders

> Explain why you chose this business (Starbucks Coffee). > Identify at least two academic resources from the Library (see attachments) that you will use; along with any other creditable sources you find, to support your strategy recommendation. Look for resources that address the use or future use of the Web in your business

Trends in a Company

Trends can tell you many things about the market and the way you should market your product. For example, a company must understand and brace themselves once the market constantly tells them a recession is coming. Do you know of a company which listen to the trends? How does a company use its trends?

Pricing Strategy for Sustainable Green Products

A company is dealing with sustainable green products in Dubai with objectives to grow selectively with high profit margins. The sustainable green products are very distinctive and buyers will be less price-sensitive while using such product. The company is experiencing less competitors in the market In your opinion what pricing

Financing and Marketing a Business

Please help with the following: - Identify the pros and cons of partnership as a form of ownership. - Discuss funding options for small businesses. - Determine and discuss how managerial accounting can help managers with product costing, incremental analysis, and budgeting. - Discuss the basic components of the marketing pro

Marketing Research in the Business World

Reflect and describe which key concepts and topics in Marketing Research have made you a stronger candidate to enter the business world? How has Marketing Research enhanced your career in Business?

Access to Personal Data and Transmitting Information

A study completed by the French National Commission on Computing and Liberty (CNIL), identified a number of apps that access user's personal data and transmit information back to remote servers. What are some of the implications for businesses choosing a marketing strategy that allows them access to user information via data gat

A Discussion On Market Segmentation

Companies segment their markets based on different characteristics. Think of your particular situation. Pick any product you have purchased or a company you have purchased a product from. Discuss if perhaps you belong to particular segment and how the company reached you to enable a purchase. Remember that there are many ways to

Segmentation: Grocery Store Product

Pick an aisle in a grocery store; for example, the cereal or snack aisle, or a specific food (yogurt or baby food, etc.). Analyze the segments that are targeted and be detailed in your response. Provide your rationale with your answer. Using the same product category, predict what products in your category will be replaced