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Porter's Generic Strategies & US Airways

Unit II Case Study

In this Case Study, you will research an airline company and determine its business strategy. Be sure to include research

On their business strategy.

Include the following:

•A brief explanation of Porter's generic strategies
•Identification of the strategy US Airways uses
•Examples and justification to support the strategy chosen

Requires that students use the APA style for papers and projects. Therefore, the APA rules for formatting, quoting,

Paraphrasing, citing, and listing of sources are to be followed.
In-text and reference citations are required for ALL written responses

Solution Preview

Sorry- read the question wrong at first so a bit rambling

Porter's Five Forces Model helps one assess an industry structure by reviewing the forces that shape industry competition. These forces may have different levels of intensity. The airline industry has particularly intense forces, which impacts return on investment. Other industries, like software and soft drinks have less intense forces, so the companies are profitable (Porter, 2008).The five forces are: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products or services, , and rivalry among existing competitors. In the case of U.S. Airlines, the company competes in a very competitive industry. There have been new entrants in the airline industry consistently for many years. This is because many large carriers have been cutting routes and raising fares, encouraging regional carriers and new entrants (Reed, 2013). There are only two major producers of aircraft. This means airline companies do not have much bargaining power with ...

Solution Summary

This detailed solution includes a brief explanation of Porter's generic strategies and 5 forces, identification of the strategy US Airways uses, and examples and justification to support the strategy chosen. Includes APA formatted references.

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