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Porter's Generic strategies

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Michael Porter -- analyze policies.

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The solution evaluates Porter's Generic strategies of cost leadership, differentiation and focus.

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Let us first evaluate Porter's Generic strategies of cost leadership, differentiation and focus. In my opinion, I definately agree that this model suggested by Porter has become little dated in today's times. Even though the strategies related to cost leadership, differentiation and narrow/broad focus still applies to most of the companies, there are still gaps within these definition that account for other strategies. For example, many firms are today pursuing hybrid strategy which was first opposed by Porter but later accept that both cost leadership and differentiation strategy can ...

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Sheetal Jain, PGDM
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  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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