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Porter's Generic Strategy vs. Miles and Snow

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Compare and contrast in detail Porter's generic strategy typology with the one proposed by Miles and Snow. Which is more useful? Explain.

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Strategy implementation takes place in the separate but related business operation areas of manufacturing, accounting and finance, marketing and communications, sales, and organizational culture.

According to Porter's generic strategy typology, a business can maximize performance either by:

1) aiming to be the lowest cost producer in the industry, or
2) by differentiating its products and services from those of other businesses.

Both of these approaches should be coupled with a focus on organizational efforts for a given market segment. It takes into account a ...

Solution Summary

Compares and contrasts Porter's strategy for strategic management to that of Miles and Snow. Gives advice on which is more useful.

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