Please help answer this question regarding organization theory. Include a reference.
What is the purpose of boundary spanning roles?© BrainMass Inc. brainmass.com October 10, 2019, 4:11 am ad1c9bdddf
According to Porter's generic strategy typology, an organization can maximize performance either by:
1) aiming to be the lowest cost producer in the industry, or
2) by differentiating its products and services from those of other businesses.
Both of these approaches should be coupled with a focus on organizational efforts for a given market segment. It takes into account a narrow market scope as well as a broad market scope. In other words, the roles span both boundaries.
Miles and Snow, on the other hand, introduced four ...
This solution describes the purposes of boundary spanning in organisation theory. It discusses two ways an organization can maximize performance, which are 1) aiming to be the lowest cost producer in the industry and 2) by differentiating its products and services from those of other businesses. The solution is given in 313 words with one reference.