This post addresses boundary spanning roles.
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What are boundary spanning roles? Why and how do managers use them?
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This solution provides a detailed discussion with references explaining boundary spanning roles and how managers use them.
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Boundary Spanning can be used in several different ways. One of the most common ways is for management to use boundary spanning is to "put people out there." By doing so, the employees gather intelligence from outside sources, including data about the target market, various forms of feedback, and other information regarding quality, needs, wants, and trends in the industry as seen from the perspective of the consumer. The employees then detail the information gained to management, and management uses the information constructively, in helping the ...
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