Research an airline company and determine its business strategy. Be sure to include research on their business strategy. Include:
- A brief explanation of Porter's generic strategies
- Identification of the strategy US Airways uses
- Examples and justification to support the strategy chosen
Porter's generic strategies are cost leadership, differentiation and focus. Cost leadership strategy means that firm is a low cost producer for a standard of quality. The firm either sells its services/products at industry average to earn higher profits than that of its rivals or charges below average industry prices to gain market share. If there is price cutting the firm having cost advantage has a higher chance of surviving. The differentiation strategy is the development of a product or service that gives unique ...
US Airlines Strategy is discussed step-by-step in this solution. The response also has the sources used.