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Customer Service in Commercial Airline

Assignment 3: Services Marketing

Commercial airlines are part of the service industry. For them, it is critical to make the best of every interaction with the customer.

Analyze the key elements of buying commercial airline services.

Create a blueprint (diagram) detailing the service delivery process involving the frontline employee-customer contacts before, during, and after the purchase. Each contact should be clearly identified and deliberated.

Create your blueprint in a 2- to 3-page Microsoft Word document. On a separate page, cite any sources using the APA format.

Save your document as SU_MBA6011_W3_A3_LastName_FirstInitial.doc.

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-- Commercial airlines are part of the service industry. For them, it is critical to make the best of every interaction with the customer. Analyze the key elements of buying commercial airline services. Create a blueprint (diagram) detailing the service delivery process involving the frontline employee-customer contacts before, during, and after the purchase. Each contact should be clearly identified and deliberated.

The service industry is imperative on effectively serving targeted consumers seeking a pleasant travelling option by air. Thus, the business model concept hones on heavenly on customer service from the frontline employees to flight attendants as well as the pilot. Keep in mind, the business model is imperative for framing a lasting concept in delivering the company's brand message identity that reinforces; reasonable prices, excellent customer services, and superior experience while in flight and not in flight. The returned customer is ideal for most commercial airlines seeking a way to continue ...

Solution Summary

The review into customer service protocols within the commercial airlines.

$2.19