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Opportunities for Airlines to Improve thru Differentiation

In both Europe and North America, established airlines are desperately cutting costs in order to compete with the increasing number of budget airlines. However, it is highly unlikely that these airlines will ever match the cost efficiency of Southwest, Jetblue or Ryanair. What opportunities are there for established airlines to improve their competitive position through differentiation strategies? Make specific proposals for how established airlines can differentiate their customer offerings more effectively.

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In both Europe and North America, established airlines are desperately cutting costs in order to compete with the increasing number of budget airlines. However, it is highly unlikely that these airlines will ever match the cost efficiency of Southwest, Jetblue or Ryanair. What opportunities are there for established airlines to improve their competitive position through differentiation strategies? Make specific proposals for how established airlines can differentiate their customer offerings more effectively.
One way to improve an airline's competitive position is by taking advantage of new airplanes offered from Boeing- the 787 includes a GoldCare Value that includes world-class maintenance, repair, and service to keep the fleet up in the air. This helps reduce downtime waiting for parts, and increase flight efficiency (http://www.boeing.com/commercial/aeromagazine/articles/2011_q1/4/). While it is undoubtedly impractical for an airline to replace their fleet with a flock of new 787's the corporation can use a similar tactic without buying new equipment. Tracking the parts that are most likely to be needed, anticipating problems, and monitoring airplanes in real time could help alleviate maintenance issues and increase in-flight time thus ensuring on time departures and arrivals and happier customers.
Another way to improve an airline's competitive position is by demanding more from the aircraft service staff. In the beginning of airline history stewardesses were beautiful, kind, and hired in part for their conversation ...

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This detailed solution outlines opportunities for airlines to improve their competitive position through differentiation strategies. It includes specific proposals and links.

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