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Competing in High Growth Markets

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I use reference
Aaker, D. A. (2011). Strategic Market Management, (9 ed). Hoboken, New Jersey: John Wiley & Sons,

1. Consider the news industry. Identify the competitors to CNN and organize them in terms of their intensity of competition.

2. Why were some brands (like Gatorade) were able to fight off competitors in high growth markets and others were not?

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Solution Summary

This solution identifies the competitors to CNN and their intensity of competition.It also explains why some brands (like Gatorade) are able to fight off competitors in high growth markets and others are not. Includes examples and APA formatted references.

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1. Consider the news industry. Identify the competitors to CNN and organize them in terms of their intensity of competition.
CNN competes with a wide range of competitors. The following is organized in terms of the intensity of competition:
Fox News Channel
MSNBC
HLN
The New York Times
USA Today
Google News Online
The Wall Street Journal
Fox News Online
Bing News Online
Social Media
Local Radio Stations
Local Newspapers
Friends & Family
Here are the rankings:

(http://www.scribd.com/doc/143067474/Week-of-5-13-13-P2-All-Cable)
2. Why were some brands (like Gatorade) were able to fight off competitors in high growth markets and others were ...

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  • Ed.D, Boise State University
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