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Competing in several niche markets

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In your opinion, do larger corporations in several niche markets stand a better chance at competing than a company that has one sole niche? Could you explain me why? Also, do you believe it to be a harder task to determine the profitability of opening a niche market business than a business who has a broad consumer/customer base?

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The solution discusses competing in several niche markets.

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Marketing Niche
In your opinion, do larger corporations in several niche markets stand a better chance at competing than a company that has one sole niche? Could you explain me why? Also, do you believe it to be a harder task to determine the profitability of opening a niche market business than a business who has a broad consumer/customer base?
Great question and marketing is a very interesting topic because it is very subjective. What I believe and what you believe is different but no one is right or wrong. Let's look at a staple product like sugar. Market aggregation is when the seller treats the total market as a single segment and is also referred to as mass-market strategy or an undifferentiated-market strategy. Usually this type of strategy is ...

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