Presentation notes. Selected organization is Calvin Klein.

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Niche Marketing and Consumer Involvement for Calvin Klein
Slide 1- Introduction
• Calvin Klein, Inc. is engaged in the design and marketing of apparel and accessories for women and men.
• It also offers sportswear; men's tuxedos, tailored and dress shirts; women's dresses, suits; boy's tailored clothing; and underwear.
• It also offers men's and women's shoes and accessories; upholstery, dining room, bedroom, and occasional furniture; bedding products; and fabrics.
• In addition, it offers sleepwear, hosiery, socks, jewelry, coats, and fragrances.
Speaker Note:
All its products are provided through stores in the Canada, Unites States, Mexico, China, Brazil, France, Spain, Itly, UK, the United Arab Emirates, Korea, Australia, and globally, as well as through different department stores. The company products are produced and marketed through a network of licensing agreements and other arrangements all over the world. The key business strategy of the company is niche marketing (Calvin Klein, Inc., 2012).
Slide 2 - Niche Marketing and Customer Involvement for Calvin Klein
• Calvin Klein has prospered by making use of controversial ad campaigns as a marketing tool to draw attention to their clothing and perfume lines.
• It makes an effective use of niche marketing and Customer involvement to attain success.
• Its ad campaigns are designed by involving Customers.
Speaker Note:
Calvin Klein is a successful company, and its success depends on the use of controversial ad campaigns as a marketing tool to attract customers towards its clothing and perfume lines. It makes an effective use of niche marketing (small segments of a larger market) by involving its customers at a significant level. All its ads campaigns are designed in a way that appeal ...