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Memo- Calvin Klein

A competitive analysis for that business opportunity using the business opportunity that your Learning Team has identified in Week Two.Conduct

a memo to your prospective business partners in which you complete the following:


· Describe the results of your competitive analysis.

· Explain the characteristics of the market niche to which the product or service will be targeted.

· Provide your recommendation of brand characteristics that will support the total product's value.

· Specify the overall value proposition of the total product

· Recommend unique product characteristics that will appeal to the targeted market niche.

Solution Preview


I am happy to assist you today and hope my response is helpful. I hope you will be able to use this as a guide to help you with the question(s). Your response to any homework question or assignment will always be best understood in your own words and I encourage this as a tutor.

Value Proposition:

The consumers of the organization are able to buy the recommended products on the basis of their value ...

Solution Summary

Calvin Klein memo is examined. The expert describes the results of the competitive analysis.