Explore BrainMass

Marketing Strategy

Assessing Market Segmentation

Please provide references in APA format and minimum 200 words: What is the most important reason for a firm to segment?

Marketing Strategy, positioning and branding

According to the International Dairy Foods Association, take-home ice cream sales totaled $6.8 billion in 2010. This market can be divided into four quality-based segments: • Superpremium ice creams like Ben & Jerry's and Haagen-Dazs have very low overrun (i.e., minimal aeration) and high fat content, and the manufacturers

Industry leaders and models

1. Over the years a number of firms have tried to change their positioning for a variety of competitive reasons. Choose a firm in the global marketplace who has changed their positioning over the recent past. Describe the firm's original positioning strategy and then describe the firm's revised positioning strategy. How did cust

Corporate Values for Nike, Electrolux, HiPP, and Toyota

Can someone please assist me with this question I have for my marketing class. Thank You. Do companies like Hipp, Electrolux, Toyota and Nike live up to their core corporate values? Search websites that are critical about these companies and discuss the gap between rhetoric and reality.

Marketing Plan for Recruitment Center

I need help in developing a marketing plan for a recruitment center. The target audience are Vets - this market is not really tapped into and I believe this is a valuable resource. I need to include a few point on: - Market growth - Potential competition - Product offering and product definition

Strategic Market Management: Competing in High Growth Markets

I use reference Aaker, D. A. (2011). Strategic Market Management, (9 ed). Hoboken, New Jersey: John Wiley & Sons, 1. Consider the news industry. Identify the competitors to CNN and organize them in terms of their intensity of competition. 2. Why were some brands (like Gatorade) were able to fight off competitors in high g

Marketing Strategy for a Restaurant

From the scenarios, Lena explained to Chris and Erica that they need to determine how the surrounding restaurants in their selected location can impact their business. Suggest key steps they should take to make this determination, and recommend at least three strategies they can use to differentiate their business from the other

Marketing plan for success

- Discuss an example of how a marketing plan helped make a product or service successful. - Discuss an example of how decisions in a marketing plan led to failure. - Analyze what was different in the 2 examples. - In a marketing plan, objectives are created that can be used to gauge progress. - Movie studios pay stars a lo

Amazon Marketing Case Study

I need help with the attached case study( Questions: Responses to EACH question MUST be a MINIMUM 400 word. Q1. Why has succeeded online when so many other companies have failed? Q2. Will the Kindle revolutionize the book industry? Why or why not? Q3. What's next for Is cloud computing

New Car Marketing Plan

Can anyone assist with providing a marketing plan (Sample) for a new car. I have this project but I have never put together a marketing plan. Just need a little assistance please. Thanks!

Business Strategy: Cheesecake Factory, Ford, Blockbuster & Dish Network

Hello, I have been studying various case studies and have some questions about businesses and their strategies. I was wondering if you could help me understand about some of these cases a little more. 1. Hypothetically, if the Cheesecake Factory did not have any international operations and only their 165 stateside locati

Port of Oakland's Uncertain Future

Hello, I am analyzing a case study on the Port of Oakland and am a little confused. I was wondering if you could help me with the following questions: 5. What is uncertain about the future? a. Concerning trade with Asia? b. At the Port of Oakland itself? c. In other ports? d. In Panama? e. In

Competitive advantage through distribution

Competitive Advantage through Distribution 1) What is your opinion on the questions below? Wal-Mart is typically characterized as offering a "distribution advantage" in comparison to other retail chains. What are the sources of that advantage? How might an independent grocer or hardware store do to establish and maintain a

Census Information of Cook County

The marketing firm has a request from a development company that wants to know which specific businesses the stores should be leased to a new 5-store strip mall (small businesses) to be established within the Cook County community. I just don't seem able to put it together. I need help in understanding the analysis and interp

Pepsi and Market Segmentation

I need help with the questions below. Please explain in at 250 words for each question so I understand the concepts of segmentation. I believe if I can grasp the concept, I can write about the topic. This is about Pepsi Cola (soft drink) targeting the market within the U.S. Which variables should your firm use to segment its

Market development and expansion

1) Evaluate a market opportunity for a firm. Give specific examples of the dimensions you would use to determine the attractiveness of a given market. 2) Describe and give examples of a well-developed business strategy including the four characteristics. 3) Describe product expansion. How could this be used in the workplac

Synergy and its sources

Can someone please define synergy and provide sources of synergy? Give examples please. Also, consider three industries, such as hotels, appliances, or computers. For three firms within the industry, what value propositions are representing their strategy? Were there multiple propositions? Evaluate. Are they successful or likely

Developing Desires Through Marketing

Does marketing convince consumers to develop new desires about products and services they do not need or does it just identify and respond to pre-existing consumer needs? Explain your answer.

Considerations in promoting controversial products

What are the most fundamental considerations in promoting socially controversial products? (i.e. cigarettes) What is the role of the marketer? What is the marketers responsibility? Who determines what is a bad product?

Marketing variables and strategy implementation

Hello, I have a project with the topic of marketing variables and their impact on the strategy-implementation efforts. I'm looking for 200-300 words about the two variables that are central to the process and why they are so important. I appreciate the head start.

Non-Profit Organizations Marketing Techniques

Many non-profit organizations such as universities, churches, government agencies, and charities, are using marketing techniques very similar to the ones used by traditional businesses. Do you approve of this, and are there any issues related to this practice that you would like to raise?

Global Strategy Vs. Multi-Country Strategy

Log on to and search for information about "Caterpillar's strategy" in foreign markets. Is the company pursuing a global strategy or a multi-country strategy? Support your answer.

Completing a Marketing Campaign

You have a meeting next week with the Sales and Marketing director to determine the marketing people that will be on your project team. They will focus on completing the marketing campaign deliverables (advertising, customer newsletter, trade show) to prepare for the upgraded product launch. In preparation for the meeting, you a

Fleming Companies' turnaround strategy

Consider the following portrayal of the turnaround strategy employed by Fleming Companies, which at the time, was the largest U.S. distributor of consumer-packaged goods to retailers of all sizes and formats. Dozens of manufacturers that used Fleming as a channel for distributing their products to supermarkets and grocery re

The role of Internet in marketing research

1. How is the Internet changing the field of marketing research? 2. Who would you say had the greatest responsibility within the marketing research industry to raise the standards of ethics - market research suppliers, market research clients, or field services? Why? 3. What can researchers do to increase the chances that deci

Technology innovation and product cycle time

1. Should companies seek to reduce product cycle time and, if so, what techniques can be used to do so? 2. Why is Technology Innovation an important part of a Technology Strategy and how is the Technology strategy different from the Business Strategy? 3. Discuss the role of the various Groups of Adopters on the Product Lif