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Describe a product - Kellogg's

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Describe a product (any product) you like that you believe more people should purchase. As a marketer, how would you reposition the product in the customer's mind to increase its purchase? Outline your strategy. Create a new tagline for this product.

600-700 words

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In 1894, brothers Dr. John Kellogg and Will Kellogg invented Cereal Flakes. Initially they were experimenting on wheat; they wanted to create a digestible replacement for bread (Cellana, 2013). Their experiment led to creating Cereal Flakes. The brothers experimented with corn and eventually started calling the product Corn Flakes. Kellogg's Frosted Flakes has been around for a while. It was created during a time when there was not a lot of competition. Today, the competition is plenty, and Kellogg's Frosted Flakes seems to have fallen by the wayside. Pallermo (2012) said it best in his attempt to show how unpopular Frosted Flakes have become, he said "if you ever hear me say 'they're grrrrreat', you would immediately think, Kellogg's Frosted Flakes and good ol' Tiger, yet when was the last time you actually thought about Frosted Flakes, or had a bowl.
Kellogg operates in two segments, Kellogg North America and Kellogg International. The company generates the bulk of its sale in the United States.

The consumers of Kellogg's Frosted Flakes changed. In order to keep up, the company needs to consider how they have been presenting the product to their customers. In ...

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Describe a product (any product) you like that you believe more people should purchase. As a marketer, how would you reposition the product in the customer's mind to increase its purchase? Outline your strategy. Create a new tagline for this product.

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P.S
You must appropriately cite all resources used in your responses and document in a bibliography using APA style.

Cited sources:
Kotler, P., & Keller, K. (2012). Marketing Management (14th ed.). Upper Saddle River, NJ: Prentice Hall. Ch. 1, 2.
Role of Marketing and Market Research in Forecasting
Brumbaugh, S. (Summer 2010). The Journal of Business Forecasting, 29.2, 30-34.
Beyond the Voice of the Customer: Ethnographic Market Research
Goffin, K., Varnes,C., van der Hoven, C. & Koners, U. (Jul/Aug 2012). Research Technology Management, 55.4, 45-53.
Consumer Social Media Data Difficult, Rewarding to Analyze: Q&A
Levey, R. H. (2012) Chief Marketer.

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