Describe a product - Kellogg's
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Describe a product (any product) you like that you believe more people should purchase. As a marketer, how would you reposition the product in the customer's mind to increase its purchase? Outline your strategy. Create a new tagline for this product.
600-700 words
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Solution Summary
Describe a product (any product) you like that you believe more people should purchase. As a marketer, how would you reposition the product in the customer's mind to increase its purchase? Outline your strategy. Create a new tagline for this product.
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In 1894, brothers Dr. John Kellogg and Will Kellogg invented Cereal Flakes. Initially they were experimenting on wheat; they wanted to create a digestible replacement for bread (Cellana, 2013). Their experiment led to creating Cereal Flakes. The brothers experimented with corn and eventually started calling the product Corn Flakes. Kellogg's Frosted Flakes has been around for a while. It was created during a time when there was not a lot of competition. Today, the competition is plenty, and Kellogg's Frosted Flakes seems to have fallen by the wayside. Pallermo (2012) said it best in his attempt to show how unpopular Frosted Flakes have become, he said "if you ever hear me say 'they're grrrrreat', you would immediately think, Kellogg's Frosted Flakes and good ol' Tiger, yet when was the last time you actually thought about Frosted Flakes, or had a bowl.
Kellogg operates in two segments, Kellogg North America and Kellogg International. The company generates the bulk of its sale in the United States.
The consumers of Kellogg's Frosted Flakes changed. In order to keep up, the company needs to consider how they have been presenting the product to their customers. In ...
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