Marketing plan for aerospace
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Develop a preliminary marketing plan for a hypothetical or real company in the aviation/aerospace industry
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This solution discusses a marketing plan for aerospace.
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The fictional company that will be presented is an aerospace company whose primary purpose is placated upon manufacturing gizmos and gadgets for the aerospace industry with the primary products consisting of electrical components for military aircraft. Due to the Top Secret nature of these component parts, they are classified by the Department of Defense, and therefore cannot be identified. In addition to manufacturing component parts for the DOD, the company also manufactures for the domestic aircraft industry, and sells these directly to the aircraft manufacturers. After-market avionics for private ...
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