Textbook: Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall. Case studies are an important learning strategy in business classes as they provide an opportunity for you to analyze real-life events that have occurred in business and industry. You will examine situations
Bright Lights and Services Co (BLSC) BLSC is a holding company and runs diverse businesses, such as banking operations, electric utility, insurance and shipping operations in Brightlands. On September 22, 2012, Alex Smith was driving to his office along the picturesque road skirting the ocean, but his mind was on the upcoming
Discuss a product or service that you or a family member thought a dud but was successful. Why did you think it not a viable product, what features made it successful, and do you now see previously unrecognized value?
I need a description of a conflict that you think would benefit from negotiation. Please explain why negotiation makes sense in this instance; basically I need to know what about the conflict itself suggests that negotiation might be beneficial? Then would you please explain what negotiation paradigm you would recommend and
In what ways has social media changed the way information is targeted to the various generations? Discuss generations such as the Baby Boomers, Generation X, Generation Y or the Millennials, and the Silent Generation.
Leidos Engineering, to try and break into international energy engineering services in India, plans on marketing their engineering services in India, to generate new revenue potential for our energy engineering services department. This foray should offer immense opportunity for growth of the business unit, if they can somehow b
In the future, you may be asked to write a marketing plan. Explain what the marketing plan is and research the different components of the marketing plan. Also provide how the marketing plan is helpful to the organization. This is qualitative and you are not required to provide any quantitative data.
Which pricing strategies have you noticed when you shop? (odd-even pricing, prestige pricing, price bundling, and captive pricing) What new products have you purchased in the last two years that were priced using either a penetration or a skimming approach?
No less than 150 words, including in-text citation and complete citation of reference used 1. When purchasing certain things value is more important than price, then sometimes it reverses. How do you define value?. 2. By using the holistic approach, the business is more likely to run at its full potential, but it really
Create a one-year media plan budget for an airline to help boost sales - using a mix of media channels.
Based on the references provided I am having a hard time developing analysis needed to distinguish between Amazon and Barnes and Noble.
Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust? Should consumers trust companies? Why or why not? Do you think some consumers are just more prone to be loyal to companies a
Salespeople play three primary roles. What are they? Salespeople create value in what two ways? Do customer relationships begin as transactional and move toward strategic partnerships? Should a company be happy or concerned if most customers are satisfied?
Imagine you have been hired as a consultant to the VP of marketing for Old Navy, a subsidiary of Gap Inc. The VP wants to get an objective opinion from someone outside the company who is familiar with current marketing basics. Critically analyze Old Navy's promotion strategy. In particular, note that the company has decided to
1. Private labels - Do you agree that private brand labels are as good as the name brand? (No less than 100 words. Include in-text citations and complete citations of reference used.) 2. Do you know where your favorite brands come from? Where and how are they made or provided? Do you think knowing these answers would affect
1. Try to remember the billboards on your commute to work or school. How many do you think there are? Explain why you remembered any of them. Next time you are on that route, note how many billboards there actually are. Are they effective? 2. You've been asked to create a new social media networking site. What would you name
Would you like to own an all-electric car? Do you think there is a viable market for such a product? Provide secondary data to research the viability of selling electric cars profitably. Try to determine the population of electric-car buyers.
In at least 200 words each, please provide your feedback and include complete citations and in-text citations for the following: 1. Target Inside the Bullseye (http://ahptic.com/target) - Please provide your feedback on Target's marketing strategy. 2. Research indicates that the majority of vehicle purchases are made
Conduct a SWOT Analysis for the product, company, and brand "Apple needs to increase its market share for iPhone 7" SWOT Analysis a. Strengths and Weaknesses (Internal) - Strengths - Weaknesses b. Opportunities and Threats (External) - Opportunities - Threats c. SWOT Table A. Strength and We
Create a new product (any product) and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product. Please use any of the concepts we have covered The strategic planning process S.W.O.T Market Segmenting Target Marketing
1. What good is a mission statement? Mission statements are often the product of much deliberation and discussion. At the same time, critics claim they sometimes lack "teeth" and specificity, or do not vary much from firm to firm and make the same empty promises. Take a position: Mission statements are critical to a successful
need help with the following attached case studies 1. Amazon.com 2. Gillette 3. Starbucks Each question must be at least 400 words and APA.
Describe a product (any product) you like that you believe more people should purchase. As a marketer, how would you reposition the product in the customer's mind to increase its purchase? Outline your strategy. Create a new tagline for this product. 600-700 words
Explain the major airline market segments by applying the marketing concepts of segmentation, targeting, and positioning. Contrast United and Delta Airlines in terms of each company's target market and positioning. Give some examples of how these strategies are implemented for each company.
Companies try to forge a marketing channel, a set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user. Information, promotion, contact, matching, and negotiation help to complete transactions. Physical distribution, financing, an
Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an American psychologist, developed the hierarchy of needs. 1. In regards to Search Advertising and Subliminal Advertising, describe the needs identified by Abraham Maslow that each ad addresses. http://www.youtube.com/v/yIutgtzwhA
Examine current events and choose a risky decision that must be made. This decision may be derived from current political, economic, legal, or civic events. Include the following details in your paper: - An overview description of the decision to be made - The primary decision - The primary objective - The uncertain event
How do you think the United States Postal Service can be more of a successful and more profitable intermediary without just raising their prices or do you think it is too late for them? What are some of the environmental factors that are putting pressures on the postal service and impacting their costs?
Develop a preliminary marketing plan for a hypothetical or real company in the aviation/aerospace industry
The attached is for portions of a Marketing Plan (Gourmet Pizza Place). Need assistance with completing the portion (section) of the plan.