Case Study- Biopure
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Bio pure Corporation Case
As an ethics consultants to Bio pure Corporation. You have been asked to prepare a written statement sharing your analysis and evaluation addressing potential ethical issue that may be faced in marketing a new product.
What ethical issues are embedded in this case?
1.Address the following as you discuss the complexities of the case:
a. Describe the ethical situation. What distinguishes this situation as an ethical issue versus another type of business issue?
b. What factors presented in the case inform this situation?
c. What factors from outside the material in the case might inform this situation?
Present a proposed resolution to the issue of marketing the substitute blood product for human use, addressing:
a. Rationale for your proposed resolution; b. Brief summary of ways in which the resolution impacts other issues in the case; c. Strengths of the Resolution
d. Vulnerabilities inherent to the Resolution
Use the Bio Pure (Harvard Business School 9-598-150) case by John Gourville.
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1.Address the following as you discuss the complexities of the case-
a. Describe the ethical situation. What distinguishes this situation as an ethical issue versus another type of business issue?
The ethical situation in this case study revolves around welfare for the animals. By delaying the launch of its product in the animal blood market, the company is denying the veterinary community a noble solution that can saves lives of millions of animals around the globe. Even though the company's thought process to delay the launch of Oxyglobin is motivated by strategic business issues, this dilemma also gives rise to an ethical issue because the company's innovative product would be a boon for millions of pets who die or suffer due to constraints in supply of blood. Hence, it is unethical on part of the company to delay the launch of this product because it is denying animals a proven and effective solution that can address blood supply related constraints in the animal blood market.
This is different from business issue because business issue is only concerned with opportunity cost of launching the product today versus substantial expected gains by delaying the launch whereas ethical issue is concerned with setback to animal welfare due to delay in the launch of this product.
b. What factors presented in the case inform this situation?
The major ...
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