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Advertising and Pricing Strategy

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•Identify one of your favorite ads and describe the message (value proposition), medium, and language used. How does this relate to target segments?
•Choose a product that you or someone you know has purchased recently. What pricing strategy (e.g., introductory pricing, price skimming, market penetration) was used in pricing this product? On what basis was the decision to purchase made? What kind of research was done before a decision was made? What do you think the company's objective was in making its pricing decision?

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Advertising and Pricing Strategy

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• Identify one of your favorite ads and describe the message (value proposition), medium, and language used. How does this relate to target segments?

Coca-Cola, the world's most valuable soft drink brand (Statista, 2015, p. 1) is my favorite advertisement. Coca-Cola uses mixed marketing advertisements that includes: (1) Television (TV), (2) Magazines, (3) Outdoor, (4) Electronic media, and (3) Internet to market its products. Coca-Cola's Internet advertisement is my favorite (Coca-Cola, 2015). The value proposition of the advertisement is to satisfy its heterogeneous target market's thirst with the joy, comfort and happy experiences they will realize from consuming ...

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