Pick a branded offering such as Southwest Airlines. Come up with 10 products or services that are alternative extension options. Include some that would be a stretch. Then evaluate each using the three criteria provided in the chapter. Aaker, David A. (2011) Strategic Market Management, 9th edition, Hoboken, New Jersey: John
Explain and define the different types of vertical marketing systems. Give specific company examples so as I can understand
Question: What is green marketing? How does it relate to corporate social responsibility (CRS) and marketing ethics? Describe a company that is practicing and promoting green marketing. Are they successful in their efforts? Why or why not?
Your company has a market share of 25%. The total market size is $100 million. 1) Your contribution margin (the ratio of the contribution per unit over the price per unit) is 20%. Your variable cost is $16 per unit. You are thinking of hiring 10 more salespeople. The annual cost per salesperson (including salary and benefits)
Can anyone please assist me, thank you in advance? Looking for about 3 paragraphs commenting on the following... One way of managing the cost balance in favor of sustainable products is to reduce the total consumer cost, that is the sum of all cost related to a product, comprising price, purchase costs, use costs and post pur
Unit II Case Study In this Case Study, you will research an airline company and determine its business strategy. Be sure to include research On their business strategy. Include the following: •A brief explanation of Porter's generic strategies •Identification of the strategy US Airways uses •Examples
Please provide references in APA format and minimum 200 words: What is the most important reason for a firm to segment?
According to the International Dairy Foods Association, take-home ice cream sales totaled $6.8 billion in 2010. This market can be divided into four quality-based segments: • Superpremium ice creams like Ben & Jerry's and Haagen-Dazs have very low overrun (i.e., minimal aeration) and high fat content, and the manufacturers
Please explain the differences between business-to-business marketing (B2B) and business-to-consumer marketing (B2C) strategies.
Explain the differences between B2C and B2B Marketing with intext citations and references.
1. Over the years a number of firms have tried to change their positioning for a variety of competitive reasons. Choose a firm in the global marketplace who has changed their positioning over the recent past. Describe the firm's original positioning strategy and then describe the firm's revised positioning strategy. How did cust
Can someone please assist me with this question I have for my marketing class. Thank You. Do companies like Hipp, Electrolux, Toyota and Nike live up to their core corporate values? Search websites that are critical about these companies and discuss the gap between rhetoric and reality.
I need help in developing a marketing plan for a recruitment center. The target audience are Vets - this market is not really tapped into and I believe this is a valuable resource. I need to include a few point on: - Market growth - Potential competition - Product offering and product definition
I use reference Aaker, D. A. (2011). Strategic Market Management, (9 ed). Hoboken, New Jersey: John Wiley & Sons, 1. Consider the news industry. Identify the competitors to CNN and organize them in terms of their intensity of competition. 2. Why were some brands (like Gatorade) were able to fight off competitors in high g
Please help to answer this question: How does a business plan differ from a marketing plan? . .
From the scenarios, Lena explained to Chris and Erica that they need to determine how the surrounding restaurants in their selected location can impact their business. Suggest key steps they should take to make this determination, and recommend at least three strategies they can use to differentiate their business from the other
Please explain how demographics can be useful to market researchers. Give an example if possible.
- Discuss an example of how a marketing plan helped make a product or service successful. - Discuss an example of how decisions in a marketing plan led to failure. - Analyze what was different in the 2 examples. - In a marketing plan, objectives are created that can be used to gauge progress. - Movie studios pay stars a lo
What are the key issues that Ford Motor Company must understand, consider and/ or face today in relation to the 2014 Ford Fusion?
What is the current marketing plan for Caterpillar Inc, including their Target Market,Situation Analysis. Also their Product Strategy, Pricing Strategy, Distribution Strategy, and Promotional Strategy?
Describe the extent to which a person in a career such as Project Manager will utilize Porter's five forces.
I need help with the attached case study(Amazon.com). Questions: Responses to EACH question MUST be a MINIMUM 400 word. Q1. Why has Amazon.com succeeded online when so many other companies have failed? Q2. Will the Kindle revolutionize the book industry? Why or why not? Q3. What's next for Amazon.com? Is cloud computing
Can anyone assist with providing a marketing plan (Sample) for a new car. I have this project but I have never put together a marketing plan. Just need a little assistance please. Thanks!
Hello, I have been studying various case studies and have some questions about businesses and their strategies. I was wondering if you could help me understand about some of these cases a little more. 1. Hypothetically, if the Cheesecake Factory did not have any international operations and only their 165 stateside locati
Hello, I am analyzing a case study on the Port of Oakland and am a little confused. I was wondering if you could help me with the following questions: 5. What is uncertain about the future? a. Concerning trade with Asia? b. At the Port of Oakland itself? c. In other ports? d. In Panama? e. In
Can a company change its core competency? What would be the impact?
Compare and contrast direct marketing in different cultures
Competitive Advantage through Distribution 1) What is your opinion on the questions below? Wal-Mart is typically characterized as offering a "distribution advantage" in comparison to other retail chains. What are the sources of that advantage? How might an independent grocer or hardware store do to establish and maintain a
The marketing firm has a request from a development company that wants to know which specific businesses the stores should be leased to a new 5-store strip mall (small businesses) to be established within the Cook County community. I just don't seem able to put it together. I need help in understanding the analysis and interp
Can someone please help explain how each of the three brand equity dimensions provides value to a firm? Also, can you help explain how they provide value to the customer?