Products for Jimmy Buffet fans and Parrotheads
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What products would a consultant recommend for sale to Jimmy Buffet fans and Parrotheads?
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Solution Summary
This solution answers a question regarding marketing strategy. It provides the student with examples of products that would sell to Jimmy Buffet fans and Parrotheads alike. Some suggestion given to the student are: to identify with the experience of being a Parrot head, using hammocks as a first product, tapping into the idea of a "Margaritaville" imaginary dreamland, and the Jimmy Buffet brand expanding its food and sundry products. The explanation is given in 249 words.
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As a consultant being asked by Jimmy Buffet to propose new products, there are many opportunities that could be presented to the consumer that represents a Parrot Head. Being a Jimmy Buffet fan is more than just being a fan of his music. It represents what it means to be a part of the Jimmy Buffet experience. This experience gives his fans a sense of getting away from the trappings of ...
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