Question Four for the case study: Slumdog Millionaire
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As a Bollywood produce, what are several factors to consider when marketing a film to a global audience as opposed to just Indian culture?
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As a Bollywood movie producer, there are multiple facets to consider when making a push to market my pictures to a wider audience globally, than to an audience only within Indian culture. First, the movie must have broad appeal. While the story can be based in the Indian culture, it must be framed in a way that allows the ...
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