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Marketing - Curves Franchisee

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Curves is the world's largest fitness franchise and the fastest-growing franchise of any kind. What do you need to do to become a Curves franchisee? Visit the Web page (http://www.curves.com) to find out. Does anything surprise you?

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Solution Summary

This solution discusses the business model of Curves, the world's largest fitness franchise and fastest-growing overall franchise. It also discusses the steps that an individual must take in order to become a Curves franchisee and what resources are required to maintain a Curves franchise, including if any of this information deviates from typical business models in any way.

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On the Curves website, there is a link at the bottom of the page to click on if you are interested in buying a Curves franchise, which then directs you to another site. Curves puts women first and explains that they use a unique approach towards weight loss and fitness that help women reach their goals in order to allow them to live the life that they have always dreamed of. The site goes on to explain that no two women are the same so the ...

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Danny Sava, PhD
Education
  • PhD, Capella University
  • MBA, Grantham University
  • BSc, Grantham University
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