1.Which of the six basic characteristics of services are likely to have the most influence on the way in-store clinics are marketed?
2.Do you think consumers would use search qualities, experience qualities, or credence qualities to evaluate the in-store medical services? Explain your answer.
3. How do you suggest that in-store clinics like MinuteClinic a Take Care manage the service expectations of the consumers seeking medical attention?© BrainMass Inc. brainmass.com October 17, 2018, 12:28 pm ad1c9bdddf
1. The characteristic of perish-ability is the most important influence on the way in-store clinics are marketed. The characteristic of perish-ability means that the consumption has to take place immediately. The service cannot be stored. In a MinuteClinic if the services of the staff are not consumed immediately the services are lost. They cannot be stored. This means that marketing activities of clinics such as MinuteClinic must ensure that patents are there all the time.
2. Consumers will use experience qualities to evaluate the in-stores ...
The answer to this problem explains marketing of in-store medical clinics . The references related to the answer are also included.
Case Study Analysis: Minute Clinic
Can you please help me with a case study analysis using the attached case study?
I need help with the following:
Facts or Size-Up
- List major facts that are pertinent to your analysis. Do not include matters of opinion.
- Identify the existing marketing strategy and any alternative one you would recommend. It is recommended that you apply Michael Porter's "Five Competitive Forces" model and also perform a "SWOT" Analysis. (See the Appendix for explanations of these models.)
- List major problems including opinions, value judgments, or tentative conclusions.
- Identify the situation or set of situations that most concerns the subject matter relative to marketing. Demonstrate that you recognize the many diverse aspects of the case and have particularly identified the relevant marketing concerns.
- Identify the policies of the company in the following functional areas, as appropriate: financial planning and control; marketing, advertising, and product development; engineering and research; production; and human resources.
- List several alternative courses of action that might be taken to solve the major problems.
Plan for Actions
- Choose the most plausible alternative course of action and amplify it to make a detailed plan to be implemented. Name specific details: people, places, dates, amounts, etc