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Market segmentation for Gen Nesters and Baby Boomers

Break down the segmentation variables used for Baby Boomers versus Gen Nester. Compare the major differences and recommend one (1) new and unique variable for each segment. From the video Segmenting and Targeting Markets: Ready Made.

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Baby Boomers are those who were born between 1946 and 1964. They make up approximately 20% of the US population. Gen Nesters include both Generations X and Y. Gen Nesters were born between the years 1964 and 1994. They make up approximately 40% of the US population.

The segmentation variables used are as follows:
a) Demographic variables

According to the video, the median age of Gen Nesters is 28. Baby Boomers are a generation older, and tend to be the parents of Gen Nesters. Gen Nesters are at the stage of life where they are making ...

Solution Summary

This solution answered in 372 words defines and compares the three segmentation variables of 'demographic, psychographic, and behavioural' used for Baby Boomers vs. Gen Nester.