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Discussion on Customer Loyalty, Gen X, Y, Z, and More

Discussion 1

* Do you think it is possible to keep customers that want a company to honor their request over the company's policies? Is it possible to instill loyalty to a brand? Why or why not?

* Are customers that try to take advantage of store policies for returns etc.; actually worth keeping loyal in the long run? Why or why not?
Discussion 2

* Explain the difference between Gen X, Baby Boomers, Silent Generation and Gen Y (Millenials). Each generation believes that their generation is better than the next generation. Why is this true and untrue? Explain.

Solution Preview

Business Management

Discussion 1

* Do you think it is possible to keep customers that want a company to honor their request over the company's policies? Is it possible to instill loyalty to a brand? Why or why not?

Yes, it's not only possible, but most for-profit companies keep customers regardless if company policy "requests" are honored. Yet, this all depends on the type of business, product, or service. For example, a superstore like Walmart has a regular stream of customers that will shop there - especially for basic household items - due to low prices regardless of store policies. If a customer has a return and the store doesn't honor the request, it doesn't mean they won't shop there anymore. However, on the contrary, other higher-end shops or niche markets may have a different experience with customers. An example of this is a hair or nail salon where the customer may not return for whatever reason.

In terms of instilling loyalty, this question is related to ANY relationship. Is it possible to instill loyalty with a friend, lover, or family member? What makes someone loyal to you - or to a business? It is possible! Organizations and marketers may try to "buy love" or loyalty, but isn't organic, natural, true ...

Solution Summary

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