The Marketing Environment: Generation Y, X, and Baby Boomers
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1. How should Ford Motor Company market differently to Generation Y, Generation X, and baby boomers?
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The Marketing Environment
1. How should Ford Motor Company market differently to Generation Y, Generation X, and baby boomers?
Ford Motor company should market its cars to Generation Y by making them conservative in their looks but high in their power. It should also target fuel efficient, and hybrid cars at Generation Y. The prices of these cars should be low, these cars should be available for sale on the internet, and the cars should be ...
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