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Ford Marketing: Baby Boomers and Generation X and Y

How should Ford Motor Company market differently to Generation Y, Generation X, and Baby Boomers? Consider the differences in these demographic segments and explain how those differences should be addressed in terms of product offered, promotion and/or pricing.

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Generation Y, those born between 1979 and 1994, have enormous purchasing power, representing a great potential for Ford Motor Company. Researchers have discovered Generation Yers expect full automation, quick results, time and street savvy. In addition, this generation is family oriented, inquisitive, opinionated, and well connected through social media. To market to this diverse generation, Ford Motor Company needs to target technology: marketing and advertising their products on social media like Twitter, Facebook, and other social media. The company should stress the technological aspects of its cars, giving customers a chance to pick the options, delve into the engineering and learn more, and share what they love about their car on You Tube. The product needs to be interactive with the consumer, reacting to their needs, with consideration given to a generation that has been exposed more to hybrid technology and the need to protect out planet.

Generation X, those born between 1965 and 1978, are a ...

Solution Summary

This solution discusses ideas for Ford Market Company marketing differently to Generation Y, Generation X, and Baby Boomers. It also considers differences in these demographic segments and explains how to address each demographic in terms of product offered, promotion, and pricing. Examples and APA Reference are supplied.

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