In what ways has social media changed the way information is targeted to the various generations?
Discuss generations such as the Baby Boomers, Generation X, Generation Y or the Millennials, and the Silent Generation.© BrainMass Inc. brainmass.com October 25, 2018, 10:02 am ad1c9bdddf
Baby boomers rely on the Internet as a very good source of information in their marketing decisions. They stay online to seek information on things that interest them, to keep in touch with family and friends, and to shop online. They rely on feedback from family and friends more when it comes to products and services. They participate in social media but they are considered passive participants and they mostly just read blogs and reviews but hardly post comments or compose a blog. Baby boomers may lag behind their younger counterparts in terms of specific technology but they can easily follow later on and they even have similar mobile Internet use as with the younger generations (BusinessNewsDaily.com).
If the boomers are passive participants, the Millennials or Generation Y are considered 'exuberants' as they are very active users of social media who take and post pictures and blog about many things and always projecting their experiences to the public. Some of them are ...
This response looks at social media marketing and target marketing to 4 generations: Baby Boomers, Generation X, Generation Y or the Millennials, and the Silent Generation.
E-Business Local Businesses
Your brother meets once a month with other local business owners to discuss business and networking, and you have decided to accompany him. coincidentally, this month's discussion topics are Internet promotions and the CAN-SPAM Act.
Choose 2 or more of the promotional strategies identified below, and discuss why you believe they would be most effective or least effective in attracting customers and new business relationships. include at least one "use" and one "do not use" recommendation for Grandma's Treats. Provide examples to illustrate.
- direct e-mail
- cross-media advertising
- banner advertising
- target market
- public relations
- search engine registration
- affiliate programs
Research the CAN-SPAM Act, and explain your findings. Does the act make spam illegal? what specifically must be done? do you agree or disagree with the law?
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