Purchase Solution

Social Media Marketing in Various Generations

Not what you're looking for?

Ask Custom Question

In what ways has social media changed the way information is targeted to the various generations?

Discuss generations such as the Baby Boomers, Generation X, Generation Y or the Millennials, and the Silent Generation.

Purchase this Solution

Solution Summary

This response looks at social media marketing and target marketing to 4 generations: Baby Boomers, Generation X, Generation Y or the Millennials, and the Silent Generation.

Solution Preview

Baby boomers rely on the Internet as a very good source of information in their marketing decisions. They stay online to seek information on things that interest them, to keep in touch with family and friends, and to shop online. They rely on feedback from family and friends more when it comes to products and services. They participate in social media but they are considered passive participants and they mostly just read blogs and reviews but hardly post comments or compose a blog. Baby boomers may lag behind their younger counterparts in terms of specific technology but they can easily follow later on and they even have similar mobile Internet use as with the younger generations (BusinessNewsDaily.com).

If the boomers are passive participants, the Millennials or Generation Y are considered 'exuberants' as they are very active users of social media who take and post pictures and blog about many things and always projecting their experiences to the public. Some of them are ...

Purchase this Solution


Free BrainMass Quizzes
Employee Orientation

Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.

Introduction to Finance

This quiz test introductory finance topics.

SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

Organizational Behavior (OB)

The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.

Operations Management

This quiz tests a student's knowledge about Operations Management