Please provide an explanation of social media and how it is used by companies and marketers.
Here's a video that might be helpful: http://blip.tv/file/1873939
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Social media platforms such as Facebook, Twitter, and Linkedin are web-based applications or platform that enables social interaction, communication and sharing of information. Social media is increasingly used as a marketing platform by companies to reach directly to their target customers, enhance brand visibility, and interact with customers to obtain their feedback, opinions and preferences. ...
Provides an explanation of social media and how it is used by companies and marketers.