1. Read the information in the article below entitled, "Baby Boomers vs. Generation X" and then do some additional research via the Internet on Baby Boomers, Generation X and Generation Y.
2. Next, write a brief review (minimum of one (1) page) of your findings including, "What similarities and differences exist among the views of the groups?" and "Do these differences reflect how you see people differently?"
3. Make sure to cite your research using APA or MLA.
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Today's workforce is comprised of three different and unique generations. In order to effectively manage these generations, managers must have an understanding in how to motivate, influence, recognize, recruit and manage. The generations are Baby Boomers, Generation X and generation Y.
The Baby Boomers were born between 1946 and 1964 by post World War II parents. The Baby Boomers are the largest of the generations. They are approximately 40 percent of the workforce. However, the Baby Boomers began retiring in 2008. Baby Boomers represent a large number of leaders within companies. Also, the Baby Boomers are senior non-exempt workers.
The Generation X (gen Xers) were born between 1965 and 1980. The gen Xers is the smallest of the generations. They are approximately 16 percent of the workforce. A large number of gen Xers report to baby boomer managers.
The generation y (gen Yers) were born after 1980. The gen Yers are the second largest generation. They are approximately 25 of the workforce. Gen Yers typically report to either gen Xers are Baby Boomers.
A manager needs to know how to recruit the different generations. The Baby Boomershave a strong work ethic, loyalty to their current ...
The solution discusses the baby boomers and generation X.
Ford Marketing: Baby Boomers and Generation X and Y: how and why to market differently to each demographic group.
How should Ford Motor Company market differently to Generation Y, Generation X, and Baby Boomers? Consider the differences in these demographic segments and explain how those differences should be addressed in terms of product offered, promotion and/or pricing.View Full Posting Details