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Consumer Behavior - Ethnic and Religious Marketing and Generation Y Appeals

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Question #1
Is it ethical for marketers to use ethnic and religious appeals to market products?

Question #2
Are there similar things that could appeal to Gen Y, the ways in which marketers appeal to seniors.

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Solution Summary

The expert examines the ethnic and religious marketing and generation y appeals.

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Answer #1

Marketing ethics are the rules and regulations that should be applied in marketing and advertising activities that deals with moral principles of marketing. It is not ethical for marketers to use ethnic and religion appeals to market products. Many potential customers are different from ethnic and religious group that have different requirements and needs (Brenkert, 2008). So, it is important for marketers to understand the needs of these different groups and don't use particular ethnic and religious appeal to attract customers. Marketers should not discriminate the market on the basis of race, color, sex, religion, language, social, national and ethnic origin or political or other opinion.

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