Description of a vehicle brand marketed based on consumer age.
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What is a good example of a vehicle brand that is marketed to consumers based on the age of the potential customer?
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A good example of a vehicle brand that is marketed to consumers based on the age of the potential customer is the brand Fiat. Fiat, which is the principal owner of the Chrysler group, has emboldened itself in the American market in the last two years. The primary market segment that Fiat caters to is environmentally conscious Generation X buyers.
These buyers tend to have more disposable income and are well established in ...
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