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Building a Brand in a Business-to-Business Context

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How is building a brand in a business-to-business context different from doing so in the consumer market?

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Solution Summary

This solution discusses how building a brand in a business to business(B2B) context is different than in a consomer context. Examples are given.

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Here are a few ways building a brand in a business-to-business context different from doing so in the consumer market:
- Business to business depends upon a long-term relationship typically. Buyers are more apt to study options, review information, and proceed with caution. It is costly and time consuming to set up a new vendor. It is a business' intention to secure a long-term ...

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Sally Baldwin, Ed.D
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  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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