How is building a brand in a business-to-business context different from doing so in the consumer market?© BrainMass Inc. brainmass.com October 17, 2018, 10:19 am ad1c9bdddf
Here you go - please let me know if this helps- Good luck!
Here are a few ways building a brand in a business-to-business context different from doing so in the consumer market:
- Business to business depends upon a long-term relationship typically. Buyers are more apt to study options, review information, and proceed with caution. It is costly and time consuming to set up a new vendor. It is a business' intention to secure a long-term ...
This solution discusses how building a brand in a business to business(B2B) context is different than in a consomer context. Examples are given.
Cisco & Brand Management & Consumer Awareness
I need help with this project( Cisco Article).
Q1. How is building a brand in a business-to- business context different from doing so in the consumer world.
Q2.Is Cisco's plan to reach out to customers a viable one? or Why not?
Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall.