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    Building a Brand in a Business-to-Business Context

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    How is building a brand in a business-to-business context different from doing so in the consumer market?

    © BrainMass Inc. brainmass.com October 10, 2019, 5:20 am ad1c9bdddf
    https://brainmass.com/business/b2c-and-b2b-marketing/building-a-brand-in-a-business-to-business-context-501869

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    Here you go - please let me know if this helps- Good luck!

    Here are a few ways building a brand in a business-to-business context different from doing so in the consumer market:
    - Business to business depends upon a long-term relationship typically. Buyers are more apt to study options, review information, and proceed with caution. It is costly and time consuming to set up a new vendor. It is a business' intention to secure a long-term ...

    Solution Summary

    This solution discusses how building a brand in a business to business(B2B) context is different than in a consomer context. Examples are given.

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