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Building a Brand in a Business-to-Business Context

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How is building a brand in a business-to-business context different from doing so in the consumer market?

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https://brainmass.com/business/b2c-and-b2b-marketing/building-a-brand-in-a-business-to-business-context-501869

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Here are a few ways building a brand in a business-to-business context different from doing so in the consumer market:
- Business to business depends upon a long-term relationship typically. Buyers are more apt to study options, review information, and proceed with caution. It is costly and time consuming to set up a new vendor. It is a business' intention to secure a long-term ...

Solution Summary

This solution discusses how building a brand in a business to business(B2B) context is different than in a consomer context. Examples are given.

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See Also This Related BrainMass Solution

Cisco & Brand Management & Consumer Awareness

I need help with this project( Cisco Article).

Q1. How is building a brand in a business-to- business context different from doing so in the consumer world.

Q2.Is Cisco's plan to reach out to customers a viable one? or Why not?

Reference:
Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall.

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