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Six Strategies of Advertising

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Select one product and determine how each type of advertising strategy would be used.

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Solution Summary

The response provides you a structured explanation of the application of six strategies of advertising to one product. It also gives you the relevant references.

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One product selected is Ford Fusion Energi. Is a plug in hybrid that was introduced at 2012 North American International Auto Show. Energi qualifies for a federal tax credit up to $3,750 and all applicable state and local incentives.

Each type of advertising strategy in table 4.2 of the text can be applied to Energi. Strategy: Affective(1): This means reliance on emotions. Energi can be marketed as a car that can save the world from ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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