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IMC and Customer Satisfaction Strategy for Dealer (smart car): Integrated Marketing Communication (IMC) and Customer Satisfaction strategy.

1. Discuss the company's advertising strategy and how it aligns with its marketing goals.
2. Discuss how the effectiveness of the advertising will be measured.
3. Discuss the promotional strategies that may be used in addition to advertising.
4. Develop an approach to measuring customer satisfaction with your company's product/service.
5. Discuss how gaps in customer expectations and experiences will be addressed.

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IMC and Customer Satisfaction Strategy for Dealer (smart car): Integrated Marketing Communication (IMC) and Customer Satisfaction strategy.

1. Discuss the company advertising strategy and how it aligns with its marketing goals.
The advertising strategy of the company will be focused on the fact that the smart car is compact and that the smart car s for forward looking people. The advertising will be directed towards, young, innovative, and future oriented individuals. The advertising strategy will be focused towards highlighting the benefits of compactness and how its ...

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Hatim Baxamusa, MBA
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  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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