US Market for Smart Car
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At present, the US market for Smart Car is relatively small, but growing. What marketing mix recommendations could be used to significantly expand this market? Keep the current economic climate and mindset in mind when providing your recommendations.
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Considering the market potential for these cars, the major target market will be people who are environment conscious along with people of countries where the levels of pollution is very high. Also other factors like the compactness of the car and the economical use of energy which the car utilizes also make the car more acceptable and desired in most markets (Johnson, Scholes & Whittington, 2006).
The car has qualities like low running costs, lower carbon-dioxide emission and many ...
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