True Adventure Sports
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1. Develop a short term marketing plan for an online business of your choice. State goals for improving business and marketing strategies for acquiring more business and sales.
The online business is True Adventure Sports at http://www.trueadventuresports.com
Develop a short term marketing plan for this business. Make sure the plan is thorough and complete.
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The marketing plan for True Adventure Sports:
The objectives of the marketing plan are to increase the revenues by 20 % in the next six months and to increase the profitability of True Adventure Sports by 8%.
The strategy used by True Adventure Sports will be as follows:
Product: The product offerings of True Adventure Sports will be improved. For example, guided trips will also include fly fishing, canoeing and kayak trips. High adventure trips will have Alaska fishing and hunting. Adventure tours will include Antarctic expedition cruises, African safaris and cultural tours.
This product development will mean three months of extensive training for the personnel of True ...
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