Share
Explore BrainMass

Marketing Strategy

Determining the success of a marketing plan

1. What criteria should be used to determine if a marketing plan implementation was successful? 2. What metrics and tools can be used to assess the successful implementation of the marketing plan? 3. How should the marketing plan be monitored? What circumstances prompt a change in strategy? Who is ultimately responsible f

Developing a Marketing Strategy and Increasing Customer Retention

Hello, I need help developing response to the following: 1. How do organizations leverage partnerships and alliances when developing a marketing product, distribution, promotion, and price strategy? 2. Provide an example with a APA reference an (example) organization that promotes customer retention. What are some specifi

Market Segmentation - Banana Bread Business (Online)

Market Segmentation Segmentation is the key to developing a marketing strategy that satisfies the needs of the customer. My company is a banana bread business, we sell our quick breads online. There are 9 different styles of breads. We have a premium domain name that generate over 1 million hits per Google analytics. This

Marketing and Marketing Strategy

Select two products which you have recently bought or rented, one a "High Involvement" purchase, and one a "Low Involvement" purchase, in the following product categories: High Involvement (expensive or otherwise important): Examples: - Automobile - Home or apartment - Jewelry Low Involvement (relatively inexpensiv

Designing an Entry Level Camera

Hi, I need some major assistance regarding designing an entry level camera. What I need to do is implement a good strategy based on the entry level camera. The goal is to design a product at a reasonable price with a P/Q of 1-2 stars. The problem that I am having with this strategy is how can I design a camera that is of good af

Situational Analysis for a Marketing Plan

I need help elaborating on a Situational Analysis section of a marketing plan I have the SWOT section but need the following sections: SITUATION ANALYSIS Introduction Market and Industry Definition Product Sales History Pervious Performance Vs. Objectives Market/Customer Analysis Market Size Market Growth Market Poten

Marketing Plan for a New Tablet with Scanner

I need help developing a marketing plan for a new tablet that also doubles as a scanner. This means that the tablet would have the ability to scan documents into memory and make them PDF files to be used other places. I need help defining the size and type of company that provides the product. This need not be elaborate but m

Promotion Srategy

Promotions strategy for both items below. Compare and contrast the two promotions strategies explaining why you think they would be similar or different. - Coke/ CARBONATED SOFT DRINKS - Pro Form; EXERCISE EQUIPMENT

Shaping the Market Offerings

James, per our discussion: this is what has been created so far. See below. What are the attributes and benefits of your product/service? (Red Bull) How do they relate to your target market? Red Bull is an energy drink that delivers on what it says and its promises. The combination of taurine, caffeine, and B vitamins crea

Implications and Limitations - Marketing Research

Proposed study: "Why the economy produces fear and anxiety in the workplace" Identify and label a minimum of two (2) implications and a minimum of two (2) limitations for the proposed study. At a minimum, answer the following questions: 1. What implications and assumptions are being made regarding the proposed sample and h

Case Study: Transitioning as a New Manager and Problem Employees

Congratulations you have just graduated from KCC and you also have a Certificate of Competence in Management. While in school you were working for a major retailer as a sales associate for 4 years as you worked your way through school. A combination of events has given you a fantastic opportunity. First your immediate supervisor

Foreign Market Entry and Diversification

I need help with the following assignment: Write four to five (4-5) pages in which you follow these formatting requirements: 1. Create an argument for diversification of your business that will be presented to the board of directors or business investors. 2. Develop a strategy for diversification indicating the products an

Developing a Distribution Channel Strategy

1. Discuss the decisions necessary to developing a distribution strategy. What are the major types of channels? Provide an example of each type of channel. 2. How are channel strategies evaluated? Why would channel strategies need adjustment? Provide examples.

Maslow's Hierarchy of Needs & Marketing Research

Abraham Maslow sought to explain why people are driven by particular needs at particular times. How does Maslow's theory help marketers? How might you use Maslow's hierarchy of needs in marketing cell phones in the U.S. versus Haiti (before the earthquake)? Please develop a marketing research project to gather the data.

Market Share

Increasing your company's market share is a great way to increase your sales, improve customer and brand loyalty, and reduce your competition. For example, imagine Joe's Widgets has 60% market share and your company has 40% of the market share. How would you increase your market share to gain a greater pie of the overall market?

Toyota's Strategy

To what extent has Toyota's strategy (or combination of strategies) changed over the years or been constant?

Assessing Market Demand and Developing a Marketing Strategy

Business Plan I have chosen to create a sporting goods retail store to be located in Kearney city, NE (home to University of Nebraska at Kearney) so that we can serve central and western Nebraska State. This store will be similar in scope to Scheels All Sports Store which located in Omaha, NE (180 miles from Kearney). Our

Marketing Research: Products & Brands

Please give me some examples with this. 1. The product is Pepsi 2. Next, in the Product section is a subtopic labeled Product Attributes/Benefits. Identify what you believe to be important characteristics of your product from a consumer perspective, e.g., design, packaging, performance measures, etc. 3. In the sub

Research Project: Multichannel Marketing of Men's Clothing

Multichannel direct marketing is a way to provide convenience to customers by offering them more than one way for them to buy. Depending on their need, customers may shop from more than one outlet. A main benefit to companies is that multichannel shoppers are not only more loyal, but they also spend more. The ideal multichann

Identifying Segmentation Schemes

Task: Read the National Restaurant Association Education Foundation case study starting on page 192 of the text. (Please view attached document). The NRAEF segmented their customer base using potential customer value as the criteria. Identify two other segmentation schemes NRAEF could use. Choose one of those two and describe ho

Williams-Sonoma Case: Strategies and Objectives

Using the Internet Mini Case #6 Williams-Sonoma by Maryanne M. Rouse, please help with the following questions: 1.If the Williams-Sonoma continues with its present strategies and objectives, where will it be in 5 years? 2. If you were the CEO of William-Sonoma, what strategies would you recommend, and why? 3. Describe

Pricing Strategies - Skimming, Penetration and Competitive

1. Summarize in at least 400 words the major points of each type of strategy listed below. -skimming -penetration -competitive a. In light of continuing high gasoline prices, set the pricing strategy for a fuel additive that boosts automotive mileage. b. Which strategy should I pursue for fuel being the product? c. Wha

Creating a Market Analysis

I need help creating a market analysis of the Maine Media Workshops business especially analyzing the main elements of Main Media Workshops brand equity by using Young and Rubicam's 'dimensions of brand personality. Their website is www.mainemedia.edu/ Please include any references. Thank you

Segmentation, Targeting, and Positioning: Airline Industry

Review the following and explain what the major airline market segments are. Please also explain segmentation, targeting, and positioning and the target markets for First Class vs. Business Class vs. Economy Class. Explain the impact of key external factors on Jet Blue and Southwest, to include economic conditions and the

The Movie Rental Industry - Netflix

- Assess how technology and the changing demands of customers have impacted the movie rental business. - Suggest a strategy for Netflix to prevent a new entrant into the marketplace and demonstrate its effectiveness. - Evaluate any new products in this marketplace and the potential impact to Netflix's market share - Evaluat