Some claim that mass marketing is becoming less significant; others claim that it is not and that there will always be room for large brands that employ marketing programs that target the mass market. Describe what you think is happening with respect to mass marketing and the future of mass marketing in general.
Explain how positioning (both kinds) impacts a company's strategy and marketing tactics to better compete in a tough market. What do you do to establish, maintain, and enhance your company's positioning?
I am having troubling distinguishing between targeted marketing and mass marketing. Please explain what led to the rise of each. Also, what are the different market-segmenting strategies companies pursue and why?
Advertising & Promotional: how well did Toyota handle marketing strategy during product recall crisis?
Need help because I am having some difficulty. Can you please help me with this summation. Its about Toyota Motor Sales. Thanks and I appreciate your help. Ethics in Marketing In 2010, Toyota Motor Sales was in the news for product failures and extensive recalls. Complete a search for Toyota's marketing strategy during th
You are the VP of Marketing for a new electric car company. Your company has the capacity to produce a high-powered sports car; a low-cost, golf-cart-like commuter car; a mid-price family sedan; and a taxicab. How would you decide on which product(s) to launch first in order to establish your company as the leading electric car
What strategies should be considered if a small business is setting prices for a product that is to be exported? How are these strategies different from those used in a domestic market?
Using the Internet, television, radios, or a magazine, find a recent ad for a product/service that interests you. Explain how the ad is promoting the product/service. What strategies do you see the company using to make this product/service appear desirable? Is the ad's promotion effective? Reference.
In your opinion when marketers use their knowledge of specific target markets, such as minorities, do they prey upon their weaknesses and possible lack of information and exploit them for their gain? Please support your answer with relevant examples.
Because entering a new market requires an investment of time and money, and because of the strategic implications of the entry mode, selection must be done carefully. Choose a large and/or international company and explain how you would suggest they move into the country you are writing about.
Imagine you have been promoted to a brand manager for a frozen pizza. The promotion is a challenge being that sales for the pizza have gone backward three years in a row. Assess what you will need to know or what questions need to be answered before you can size up what is not working about the current strategy. Decide on a c
Chose a company that you feel needs a tweak to its marketing strategy and recommend a change. Provide a rationale for your recommendation. In 2011, Netflix made two major blunders that impacted the number of subscribers, revenue, and the stock price: the separation of the DVD business and the increase in subscription fees. As
Organizational Strategy How do you describe and evaluate an organization's business strategy?
Continuation of Part 1 Complete the following for your marketing plan: Determine the pricing strategy you will employ along with your justification. Perform a breakeven analysis to determine how many customers you will need to make your business financially viable. Outline your distribution strategy. Determine if there ar
> Explain why you chose this business (Starbucks Coffee). > Identify at least two academic resources from the Library (see attachments) that you will use; along with any other creditable sources you find, to support your strategy recommendation. Look for resources that address the use or future use of the Web in your business
Trends can tell you many things about the market and the way you should market your product. For example, a company must understand and brace themselves once the market constantly tells them a recession is coming. Do you know of a company which listen to the trends? How does a company use its trends?
A company is dealing with sustainable green products in Dubai with objectives to grow selectively with high profit margins. The sustainable green products are very distinctive and buyers will be less price-sensitive while using such product. The company is experiencing less competitors in the market In your opinion what pricing
Many comment that sales promotion only creates short-term sales and does not do enough to create long-term customers. Do you agree with this statement? Explain.
Can you help me explain how changes in demographic, cultural and economic environments affect marketing decisions? Justify your answers with examples.
Please help with the following: - Identify the pros and cons of partnership as a form of ownership. - Discuss funding options for small businesses. - Determine and discuss how managerial accounting can help managers with product costing, incremental analysis, and budgeting. - Discuss the basic components of the marketing pro
Reflect and describe which key concepts and topics in Marketing Research have made you a stronger candidate to enter the business world? How has Marketing Research enhanced your career in Business?
Please suggest a strategy for global expansion for an imaginary business. Include a brief summary of the organization you choose.
A study completed by the French National Commission on Computing and Liberty (CNIL), identified a number of apps that access user's personal data and transmit information back to remote servers. What are some of the implications for businesses choosing a marketing strategy that allows them access to user information via data gat
Companies segment their markets based on different characteristics. Think of your particular situation. Pick any product you have purchased or a company you have purchased a product from. Discuss if perhaps you belong to particular segment and how the company reached you to enable a purchase. Remember that there are many ways to
Pick an aisle in a grocery store; for example, the cereal or snack aisle, or a specific food (yogurt or baby food, etc.). Analyze the segments that are targeted and be detailed in your response. Provide your rationale with your answer. Using the same product category, predict what products in your category will be replaced
1. The Army is conducting war games in Europe. One simulated encounter is between the Blue and Red Divisions. The Blue Division is on the offensive; the Red Division holds a defensive position. The results of the war game are measured in terms of troop losses. The following payoff table shows Red Division troop losses for eac
Submit a product you want to bring to market. Be sure to describe the product or service, the target market you envision reaching, and the problem your product or service solves for the target market. This should be a problem that is not currently being sufficiently addressed by current solution providers, i.e., your competition
Pro's and Con's of Pioneer market entry strategies.
The case study question: Talent segmentation has received a lot of attention in recent years as organizations have pursued the greatest return on every investment. What are the benefits and drawbacks to this approach?
My group has started a new international microcomputer company (it's a game); so far, we have not taken the appropriate strategies. For example in marketing, our two brands have received, from our customer segments, poor rating in advertising. Even though we spent a lot of money, the customers prefer our competitor's brands.
Assume the role of a Marketing Research for McDonald's. Visit the website of the Bureau of Census. Write a brief summary about the secondary data available from the Bureau of Census that might be useful for the purpose of formulating a domestic marketing strategy.