Explore BrainMass
Share

Developing Desires Through Marketing

Does marketing convince consumers to develop new desires about products and services they do not need or does it just identify and respond to pre-existing consumer needs? Explain your answer.

© BrainMass Inc. brainmass.com July 18, 2018, 10:53 am ad1c9bdddf

Solution Preview

Marketing Influences

Marketing not only responds to pre-existing consumer needs, but it also influences a consumer's desires about the products and services being sold. Marketing can be used to enhance a ...

Solution Summary

Does marketing convince consumers to develop new desires about products and services they do not need or does it just identify and respond to pre-existing consumer needs? Explain your answer.

$2.19