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Developing Desires Through Marketing

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Does marketing convince consumers to develop new desires about products and services they do not need or does it just identify and respond to pre-existing consumer needs? Explain your answer.

© BrainMass Inc. brainmass.com September 23, 2018, 12:51 am ad1c9bdddf - https://brainmass.com/business/marketing-strategy/developing-desires-through-marketing-562006

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Marketing Influences

Marketing not only responds to pre-existing consumer needs, but it also influences a consumer's desires about the products and services being sold. Marketing can be used to enhance a ...

Solution Summary

Does marketing convince consumers to develop new desires about products and services they do not need or does it just identify and respond to pre-existing consumer needs? Explain your answer.

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