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Developing Desires Through Marketing

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Does marketing convince consumers to develop new desires about products and services they do not need or does it just identify and respond to pre-existing consumer needs? Explain your answer.

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Marketing Influences

Marketing not only responds to pre-existing consumer needs, but it also influences a consumer's desires about the products and services being sold. Marketing can be used to enhance a ...

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Does marketing convince consumers to develop new desires about products and services they do not need or does it just identify and respond to pre-existing consumer needs? Explain your answer.

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Strategic Audit for Kodak

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Produce a Strategic Audit for Kodak. Include all eight sections listed below:

IFAS, EFAS, and SFAS tables are to be presented in Excel format, separate from the rest of the assignment, which is to be written in a Word file.

Here are the 8 Sections:
1.Current situation

2.Corporate governance

3.EFAS Excel table
EFAS narrative and Comments

4.IFAS Excel table
IFAS narrative and Comments

5.SFAS table
SFAS narrative and Comments

6.Strategic alternatives
Discussion and recommendation of strategies

7.Implementation
oPrograms
oBudgets
oProcedures

8.Evaluation and control
oInformation systems
oControl measures

2,083 words in discussion and tables plus excel spreadsheet

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