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Developing Desires Through Marketing

Does marketing convince consumers to develop new desires about products and services they do not need or does it just identify and respond to pre-existing consumer needs? Explain your answer.

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Marketing Influences

Marketing not only responds to pre-existing consumer needs, but it also influences a consumer's desires about the products and services being sold. Marketing can be used to enhance a ...

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Does marketing convince consumers to develop new desires about products and services they do not need or does it just identify and respond to pre-existing consumer needs? Explain your answer.

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