Challenge to manage creative process in corporate departments
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Why might managing the creative process within corporate marketing departments and marketing agencies be challenging?
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This solution discusses the challenge to manage the creative process in corporate departments.
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The first I can think of would be the competitive nature of the business. Competitive ideas, competitive desires, and the ability to think quickly would make it difficult to keep the ideas focused and clear. Confusing additions could affect the ability to manage as well.
Each marketing group will have their own focus and to work within that focus ...
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