Internal Environment and Corporate Strategy
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How might a company's internal environment affect the development of the corporate strategy to include the product life cycle, personnel, and organizational structure?
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Solution Summary
The impact of internal environment on development of corporate strategy is discussed in a structured manner in this response. The related references are also provided.
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The internal environment of a company affects the development of the corporate strategy in several ways. The internal environment has the core competencies, the resources available, and the access to raw materials that are required for the implementation of a corporate strategy (1). The corporate strategy refers to the long-term plan of the company that is designed to give the firm a competitive advantage. These include decisions to acquire firms, enter new sectors, maintain the current market share, and increase the profit of the company.
The internal environment of a company has all forces that have ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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