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Direct Marketing in Different Cultures

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Compare and contrast direct marketing in different cultures

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This solution addresses direct Marketing in different cultures. Includes helpful link and APA formatted references.

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One of the hallmarks of successful business is knowing who the customer is, their needs and desires and various attributes. It is important to know your customer in order to adjust your marketing campaign effectively to this target. Direct marketing is different, depending upon the culture in which you are operating. A story is told of a group of deaf people that frequented a Starbucks each Friday. The manager asked an employee who knew sign language if the group had suggestions for ways the store could serve them better. One of the suggestions was having a menu available at the counter for the group to easily place their orders. Within a month, the number of deaf people had grown by tenfold (Campanelli, 2004). It is important direct marketing ...

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Sally Baldwin, Ed.D
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  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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