International Marketing - High and Low Context Culture
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The following questions are from a marketing standpoint:
1. What forms of research would you employ when working with a "High Context" culture?
2. What forms of research would you employ when working with a "Low Context" culture?
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Solution Summary
The high and low context cultures for international marketing is examined.
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1. What forms of research would you employ when working with a "High Context" culture? ?
A high context culture is one that emphasizes relational, collectivist, and contemplative thinking. Individuals in high context cultures tend to place high significance on trust, high communication, and explicit communication. They also tend to dislike disharmony and strict deadlines that can lead to conflict. When conducting research in high context cultures, it is important that the research emphasize the thinking patterns of that culture. For ...
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