Explore BrainMass

Explore BrainMass

    What social and cultural factors do companies need to consider when developing marketing plans to attract and maintain customers?

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    What social and cultural factors do companies need to consider when developing marketing plans to attract and maintain customers?

    Please cite sources

    © BrainMass Inc. brainmass.com June 3, 2020, 9:26 pm ad1c9bdddf
    https://brainmass.com/business/marketing/social-cultural-factors-companies-developing-marketing-181734

    Solution Preview

    Buyer behavior - social and cultural factors

    There are many social and cultural factors that companies need to consider when developing marketing plans to attract and maintain customers.

    CULTURAL FACTORS

    TutorU (n.d.) references that, "Culture is the most basic cause of a person's wants and behavior. Growing up, children learn basic values, perception and wants from the family and other important groups. Marketing are always trying to spot "cultural shifts" which might point to new products that might be ...

    Solution Summary

    The solution discusses the reasons and origins of cultural shifts as well as an international social change.

    $2.19

    ADVERTISEMENT