What social and cultural factors do companies need to consider when developing marketing plans to attract and maintain customers?
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Buyer behavior - social and cultural factors
There are many social and cultural factors that companies need to consider when developing marketing plans to attract and maintain customers.
TutorU (n.d.) references that, "Culture is the most basic cause of a person's wants and behavior. Growing up, children learn basic values, perception and wants from the family and other important groups. Marketing are always trying to spot "cultural shifts" which might point to new products that might be ...
The solution discusses the reasons and origins of cultural shifts as well as an international social change.