What social and cultural factors do companies need to consider when developing marketing plans to attract and maintain customers?
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What social and cultural factors do companies need to consider when developing marketing plans to attract and maintain customers?
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Solution Summary
The solution discusses the reasons and origins of cultural shifts as well as an international social change.
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Buyer behavior - social and cultural factors
There are many social and cultural factors that companies need to consider when developing marketing plans to attract and maintain customers.
CULTURAL FACTORS
TutorU (n.d.) references that, "Culture is the most basic cause of a person's wants and behavior. Growing up, children learn basic values, perception and wants from the family and other important groups. Marketing are always trying to spot "cultural shifts" which might point to new products that might be ...
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