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Cultural competence skills needed to work in marketing & sales

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What cultural competence skills are needed to work effectively in the field of marketing and sales? Identify at least three skills.

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Solution Summary

The expert determines what cultural competence skills needed to work effectively in the field of marketing and sales.

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Three skills needed to work in marketing and sales are effective communications skills, an understanding of how various cultures value different features of products or services and the mindset that values various assets that those of different cultures can bring to the sales team. Communications skills include the ability to effectively interact with a wide variety of clients, consumers or business partners, with varying interests. ...

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Beatrice Martino, MEd
Education
  • MEd, Jones International University
  • BSc, DeVry University
  • MPH, Walden University
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