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Lawn Care Company Business Plan

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I am currently studying market analysis. I've opted to continue with my landscaping business as a focal point. Can you please guide me through this seemingly feasible process?

It does not require an executive summary or specific format. I think that's what makes it a bit confusing for me. I want to understand the general outline necessary, and I have pasted the third party guidelines below. My instinct says drone on with pretentious diction, but I know that's probably not acceptable!

Required guidelines are:

Focus & Meaning
I have read the writing topic and identified my audience and purpose.

I have established and maintained an insightful controlling idea or bottom line and focused on a specific subject clearly expressed in a thesis statement.

I have read my essay to make certain I clearly adapted the message to the audience.

Content & Development
I have developed my ideas fully and memorably, using appropriate business concepts and terms.

I have included at least three or four details to support each main idea. Details include facts, statistics, examples, or personal experiences.

Organization
I have developed a cohesive and unified structure with effective use of paragraphing or grouping of information, logical connections, and transitional devices throughout.

I have presented my ideas in a clear order with my strongest argument last.

I included a strong statement in my conclusion that tells readers what to do—a call to action.

Language Use, Voice & Style
I have used precise, professional language to project a well-defined voice.

I have used well-structured and varied sentences.

I replaced general descriptive words with more specific descriptive words (specific nouns, vivid verbs, colorful modifiers, etc.).

P.S. !!!
This is how I started out:

Landscaping is a much needed field of service for the entire state of Florida. This is why Lawn Masters Manicure is destined to be a successful, residential service targeting middle and upper class homes in the Largo, Clearwater, and Pinellas Park areas of Tampa Bay, Florida.

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Solution Preview

Hope this helps-- let me know if you have questions/concerns. Good luck! Make sure you download attached for picture/formating

Lawn Masters Manicure: A Growth Opportunity

Landscaping is a much needed field of service for the entire state of Florida. This is why Lawn Masters Manicure is destined to be a successful, residential service targeting middle and upper class homes in the Largo, Clearwater, and Pinellas Park areas of Tampa Bay, Florida.

Describe your market in general terms, relevant to your business.
How many homes are in the Largo, Clearwater, and Pinellas Park areas of Tampa Bay, Florida area that are in the demographic you mention?
I looked at Wikipedia so here is a suggestion:

Current Market:

The Largo, Clearwater, and Pinellas Park areas of Tampa Bay have been selected. The population of this area has experienced steady growth and is projected continue to increase. The majority of the population is in the 35 to 54-age range, an important demographic for our business, since this demographic is often involved raising families, working, and involved in leisure activities. Below is information regarding the cost of living in Tampa:

(Numbeo, 2015)

In Tampa Bay, the estimated average household income is $63,020 (Tampa Bay Partnership, 2015). Trulia.com (2015) identifies this area as having a sizeable amount of upper middle class, gated homes and communities. Our business targets these types of homeowners. While there are many other landscape businesses in the area none are currently targeting a holistic approach to landscaping ...

Solution Summary

This detailed solution provides a market analysis plan for a lawn care company. Includes references and is APA formatted.

$2.19